Draqons Den

Dragon's Den

2005 - United Kingdom

Hosted by Evan Davis since it was first broadcast on BBC Two on 4 January 2005, the format of Dragons' Den is owned by Sony Pictures and is based on an original Japanese series, titled Manê no Tora (Money Tigers), which has been sold around the world. It was the first entertainment programme in the history of Japanese television that dealt with the concept of business investment. Not every country uses the term 'Dragon' and the rich entrepreneurial businesspeople who appear worldwide are variously known as Dragons, Tigers, Lions and Sharks. Below writer Onome Okwuosa looks at the British version and what drives budding entrepreneurs to put their business ideas before the Dragons.

This isn't how life is meant to be, I can make it better say the entrepreneurs streaming on to BBC's Dragons' Den. With nothing but oxygen separating them from the cold hard cash they need to propel their product or service into market, it must be spine tingling standing before the panel.

Lips and brows beading with sweat, as one by one the investors rip their ideas to shreds, the poor rejects take their products and themselves, tails tucked neatly between their legs and shuffle dejectedly out of the loft, no doubt feeling like the newest resident of Loser-ville. Dragons' Den Rejects rewarded

As if! Just because a BBC Dragon can't see the benefit of a bit of foil slapped over a plastic cup of wine doesn't mean worker bees and commuters nationwide don't. James Nash and his single serving of wine idea was snapped up by good old Marks and Spencers. You can't very well swig at a bottle during your lunch break without raising a brow or two; but a classy glass? Now that you can clink on the tube home with a colleague without feeling like you belong on the cast of Shameless. You've got to love the show for bringing out the determined Del boy, even if their ideas are so questionable you wonder if the contestant was somewhat delusional. I mean was any research carried out for the sheet separating married couples in bed? It's meant to provide us with things that are needed. Although when wine in a cup is a need, the floor really is open!

And that's why the entrepreneurs keep coming. Becoming a household brand is a title for any and everyone to aspire to. Back packs for kids have been around for an age, what more do kids need to put their stuff in, right? Well wrong, the world would not be complete without Dragon Den reject Rob Law's Trunki. A brightly coloured, hard-shelled carry-on case, some with animal prints complete with a bit of string to pull your 3-6 year old along when their little legs simply won't carry them any further than duty free. Within two years it became a John Lewis' best seller. You can't walk through an airport without seeing a child trotting along beside a Trunki or being pulled along by passport wielding parents.

One of the shows appeals to every entrepreneur with a patent in his back pocket, is the opportunity to give their product exposure. Despite the tears shed and the angry tantrums when a pitch is denied; den -dwellers know that they've offered their product airtime. Look at David and Sarah Glashan and their Itsa. Rejected by the Dragons, they went on to flog 65,000 units of their beach-bag come sun lounger cover with pockets. Goes to show, sometimes no really does mean yes.

Published on December 8th, 2018. Review: Onome Okwuosa (2014).

Read Next...


A tangled web of political intrigue, prostitution and drugs unfold in this superb French police procedural drama

Also released in 2005

Delia Smith's Cookery Course 1979

It starts with a jaunty, jazz-tinged theme, then whisks you away on an journey of culinary arts - 1970s style

Also tagged Reality Show

Big Brother

Reality show in which contestants, known as "housemates", live together in a specially constructed house that is isolated from the outside world

Also tagged Reality Series

Summerton Mill

Down at the bottom a very pretty valley, there's a magical place called Summerton Mill. And when the waterwheel turns at Summerton Mill, a little bit of magic takes place. And, for a little while, everything goes back to how it used to be...

Also released in 2005

The Real Exotic Marigold Hotel

A group of pensionable aged celebrities travel to India to see if retirement there is more rewarding than in the UK. Along the way they begin to understand the gulf between rich and poor and the impact of the caste system

Also tagged Reality Series

Medium TV series

Primetime Emmy Award winning series about a mother and housewife who has psychic visions about dead people and the violence surrounding their deaths. Can she balance her family life whilst solving crime - and who is going to believe her?

Also released in 2005

Police Five

Groundbreaking series of 5-minute appeals for information or witnesses to unresolved crimes.

Also tagged Reality Series

Challenge Anneka

Forerunner to the multitude of 'makeover' shows that constantly occupy our screen time today, Challenge Anneka was devised by Anneka Rice and proved to be hugely popular with the British public, even though it was not without its problems.

Also tagged Reality Show


A down-to-earth account of the lives of both illustrious and ordinary Romans set in the last days of the Roman Republic.

Also released in 2005